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SEO, Does your website really need it?

Are you wondering if your website REALLY needs to be optimised for SEO?

The short answer:


The long answer:

If you’re a business in 2018 who doesn’t currently have SEO as part of your online marketing strategy we highly recommend you rethink said strategy and immediately fire your digital marketing manager.

Yikes, don’t actually fire anyone, we’re just trying to create a sense of urgency here.

Search Engine Optimisation is a fundamental part of growing your business online. It’s necessary that your website be a good source of information for your users and your content be the highest quality in Google’s eyes. In order to do that we first need to make sure Google knows you actually exist. Let’s find out how.

Beautiful inside & out

From a purely aesthetic perspective your website looks absolutely beautiful, because of course it does!

It’s shiny, it’s new and it’s set up with all the bells and all the whistles you could ever want…

But wait! From a fully functioning back-end perspective it might not be entirely what Google (and other search engines) have a jones for. The aim is to make your website as SEO friendly as possible. This will improve the chances of your website appearing on the first page of Google and therefore help attract the right audience your beautiful website deserves.

If your website becomes friends with search engines good things are bound to happen. 

Try it yourself

By conducting a search online, you will quickly notice that here are a myriad of tools and applications available that will help you get some insight on whether or not Google might want to be in cahoots with your website. Some of these tools are amazing, and some not so great. All of these tools unfortunately share one thing in common: they will only lead to more questions if you don’t know what to look for and how to fix the problem.

Here are a few tools we use:

  • SEMRush
  • Ahrefs
  • Screaming Frog
  • Google Analytics
  • Google Search Console

Here at Waypoint Digital, we have a dedicated team of SEO’s (Search Engine Optimisers) who know the ins & outs of optimising websites. We have spent years (over 10!) in digital marketing & have all the right tools and years of experience at our disposal. We can let you know if you need really SEO for your website and we’ll be happy to provide you with a full SEO audit & strategy. 

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