About Me
Hi, my name is Javier Avilés, and I’m the Owner of Waypoint Digital. I started my digital marketing journey while working at a large, well-known digital marketing/print agency in Melbourne, VIC, Australia, in 2010.
Over the years, I moved up through the ranks of the organisation (excuse the pun), working in various roles.
These roles included designing graphic ads for online digital listing, creating and managing client websites, to managing an entire team of SEO account managers in 2014.
At the time, I helped this team of SEOs successfully manage over 100 campaigns Australia-wide. These clients ranged in budget from $500 per month to $10,000 per month.
In 2017, I departed this agency and decided to use my knowledge and experience to build my own humble digital offering. This was the birth of Waypoint Digital, and my business continues to thrive to this day.
Having secured my first client in September 2017, myself and my team now manage a broad range of SEO, social media and other digital marketing campaigns.
I now also have a team of highly experienced and qualified account managers, content producers and copywriters on board who have worked for several well-known Australian businesses.
Additionally, we design, develop and maintain websites and create stunning graphic designs for branding and digital ads for our clients.
Proven Record:
Since 2017, Waypoint Digital has continued to grow as a business year after year. My philosophy of putting clients first means I build successful campaigns and, at the same time, develop strong ongoing relationships.
Waypoint Digital is currently delivering successful SEO and social media campaigns to both local and international clients. Notably, one of Waypoint Digital’s first clients (located in Essendon, Victoria) has seen an impressive upward trajectory since we took over the reins in 2017.
If you have any questions or would like to grab a coffee, please do not hesitate to call me on 0423 345 689 or email me at javier@waypointdigital.com.au
==
Client Testimonials:
“Highly recommend the team at Waypoint digital for any type of SEO services or Web design! We have been using Waypoint Digital for over 4 years now, they have delivered amazing results consistently over that period. They have always gone above and beyond to help build the online presence of our business. Our web ranking, organic traffic, leads and sales have increased dramatically as a result. A massive thank you to the the whole team at Waypoint digital for all you help!”
“Waypoint Digital has been doing my SEO work now for well over 3 Years !!! I have to say as the I have found them to be very professional, their attention to detail is second to none.”
“Our charity approached Waypoint Digital with a near-impossible task – launching a completely new custom website just four weeks before a major campaign launch. The team not only delivered the project on time, but exceeded all our expectations!”
“Waypoint Digital have been great to work with on recent social media campaigns. They took our content and developed interesting posts and ads, seeking additional information and providing valuable suggestions on how to increase our page engagement.”



Companie's I Work with











